30 social media post ideas for small businesses

Show your work (1 to 8)

1. A before-and-after of a job.
2. A product being made or packed.
3. Your best-selling product, with the price.
4. A new arrival or new service.
5. A finished order on its way to a customer.
6. A close-up showing quality: stitching, finish, ingredients.
7. Your workspace at opening time.
8. A time-lapse of a full job.

Build trust (9 to 16)

9. A screenshot of a happy customer's message (with permission, hide their number).
10. A Google review, turned into a simple graphic.
11. Meet the team: one person and what they do.
12. The owner's story: why you started.
13. A certificate, award or milestone ("1,000 orders!").
14. A photo with a happy customer.
15. How you check quality before delivery.
16. Your years in business, with an old photo.

Teach something (17 to 23)

17. A quick tip related to your work ("3 signs your AC needs servicing").
18. A common mistake customers make, and how to avoid it.
19. How to choose the right product or size.
20. Answer a question customers often ask.
21. Myth vs fact in your field.
22. How to care for or maintain what you sell.
23. A simple comparison: option A vs option B.

Start a conversation (24 to 30)

24. A poll: "Which design should we stock next?"
25. A festival greeting with your own photo, not a generic image.
26. A limited-time offer with a clear end date.
27. Your opening hours, holidays and festival timings.
28. A "this or that" question for your followers.
29. Behind the scenes: a normal day at work.
30. A reminder of how to reach you, with your website link.

Tips to make it easier

• Batch it: take a week's photos and videos in one go.
• Post the same thing to Instagram, Facebook and WhatsApp Status.
• Always include a next step: "WhatsApp us" or "link in bio".
• Link to one place that has everything. Your Indiexis page shows your services, prices, reviews and a WhatsApp button. Get yours.