Instagram for local businesses: get customers, not just likes

Set up the profile properly

1. Switch to a professional (business) account in settings. It is free and adds contact buttons and insights.
2. Use your logo as the profile photo and your exact business name.
3. Write a bio that says what you do, where, and how to contact you: "Custom cakes in Gurugram · Order on WhatsApp ↓".
4. Add your website link and contact buttons (call, WhatsApp, email).
5. Pin your three best posts to the top of your profile.

What to post

• Reels of your work: making a product, a before-and-after, a quick tip. Short videos usually reach more people than photos.
• Photos of products, finished jobs and happy customers (with permission).
• Stories for daily updates: new stock, today's offer, behind the scenes. Save the important ones as Highlights such as "Prices", "Reviews", "Location".
• See 30 post ideas if you are stuck.

Reach local customers

• Add your location to posts and Reels.
• Use a few relevant hashtags with your city or area, such as #gurugramcakes or #delhiinteriors, rather than thirty generic ones.
• Follow and comment on other local businesses and local pages.
• Collaborate with a complementary local business, such as a cake shop and a decorator, and tag each other.

Turn followers into enquiries

Every post should make the next step obvious: "DM us", "WhatsApp to order", "link in bio for prices". Reply to every comment and message quickly. A follower who messages you and waits a day often buys elsewhere.

Put your Indiexis page as your bio link: it shows your full range, prices and reviews, with a WhatsApp button. Get your page.